![]() ![]() Google searches using the most common keyword combinations returned on 15 January 2010 about: (Doran, 1981) SMART goals or SMART objectivesĪlmost 30 years on, the SMART acronym is widely popular and used. They should be rather seen as guidelines. Secondly, not every objective written will meet all five criteria. First not all objectives must be measured across all levels of management, as in some instances the focus should rather be on the action plan for achieving the objective. In addition, Doran made two important notes. Time-related – specify when the result(s) can be achieved.Realistic – state what results can realistically be achieved, given available resources.Measurable – quantify or at least suggest an indicator of progress. ![]()
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